[eclipse line]
task:
samsung sponsored project creating a collaborative product line for gen z/a.
branding, storytelling, collaboration matt demas; sunglasses, tommy xiao; watch 14 weeks
learnings: teammate: duration:
Samsung needs a culturally impactful product that resonates with the new generation.
Challenge:
Where can Samsung make a cultural impact on Gen-z/a?:
EDM, Club & Rave scene
56% of EDM listeners are ages 18-28, reaching $11.8 billion.
Source: LinkedIn
Sunglasses have a strong association with EDM, Club & Rave scene; specifically Oakley.
Association:
Oakley’s impact creates distinctive expression that draws new generation.
“Gen-z/a expects innovation to express themselves since they came from the internet.”
Source: depop Newsroom
How can Samsung enhance this Oakley experience?
A expressive innovative set that lets the rest of the world fade away focusing only on the experience in front of them.
Eclipse Line
sight + sound
Eclipse thumps
feeling
Eclipse watch
Eclipse Thumps
Sight + Sound
sight
HUD display
sound
bone conduction
Immersing through sight by taking live feedback of galaxy AI to create adaptive visuals
Immersing by seeing the sound.
HUD Display: Provides visual projections on the lens to create an immersive experience.
sight
HUD Display
sound
bone conduction
Using the bones in your skull to transmit sound directly into your eardrum.
Features: Bone Conduction
Letting you feel the bass.
Bone Conductors: Placed on the cheekbones and temples to transmit the soundwaves into your eardrums,
Generative visual link with Eclipse Thumps for immersive experience
Seamless Connection
Notice:
*this is a collaborative project* THe following work (eclipse watch) was made by Tommy Xiao along with the help of me.
Eclipse Watch
Feeling
Features: Data Retrieving
Biometric Sensing
Collecting heart rate and body temperature data
Spacial Sound Detecting
Retrieving spacial sound from all angles.
Galaxy AI
BPR & Body Temperature
Generative mood visual based on the BPR & body temperature input from real-time data of your body.
Adaptive biometrics sensing to create expressive profiles.
imagine…
By creating a new enhanced immersive EDM experience, Samsung will create a experience with expressive innovation for Gen-Z/A.
Eclipse Thumps Process:
Initial ideations:
Prototyping:
Form Development:
Posters:
