f207-navetteur:
visual communication backpack for cake bikes duration 4 weeks
who is cake?
an electronic bike company helping commuters and workers travel more conveniently.
the makka.
the perfect bike for commuting: nimble, lightweight, convenient.
made for:
workers, artists and students.
a daily commuter, needing to transport their belongings.
the problem: there is no place to carry personal belongings.
solving with a backpack that…
attaches to the makka.
big cities are…
crowded, expensive and slow for getting around. making this backpack the perfect solution for cake riders who want to transport their belongings efficiently while avoiding congestion in the city.
challenge: design a backpack that complements cake's language.
what is cake’s language…
deconstructed, pure, and essential.
synergistic partnership with freitag for a durable bag.
freitag
similar to cake in sustainability, freitag repurposes used truck tarps turning them into different bags. this makes them the perfect bag for durable use in daily commuting.
leveraging cake’s language.
taking inspiration to concepts.
photo-bashing
taking images from the inspiration, then translating it into concepts.
From 10 to 3 concepts.
Then there was one.
MAKKA: F207-NAVETTEUR.
commuting made convient.
essential:
with easy access to your belongings
